Term 3 Plan

I am going to be working in collaboration with a Fashion Communication and Promotion student  creating 4 short videos exploring dance in fashion  as a tool of promotion. It will be an exploration of how dance can animate fashion and create a new dynamic to how fashion is seen. 

The plan is to create four videos looking focusing on 4 different seasonal trends for summer 2014. when shooting we will be taking an emotive approach instead of exploring narratives, using the filming, choreography and music to evoke emotions that can be related to an experience.

Using dance in fashion is also promotes a healthy lifestyle image, showing the strength, power and athleticism of a dancer rather then size 6 model.